Alisa had the flu in 2018. At that time, she thought it was just a small cold, but after a week of treatment in the hospital, Alisa still did not get better. At this time, her Turkish friend heard about it and sent an evil eye necklace to Alisa. The day after receiving the necklace, Alisa felt much better and was discharged from the hospital in less than three days. Alisa became interested in the Evil Eye, began to consult a lot of information, and firmly believed that the Evil Eye can fight against harmful energy and negativity, and can protect the owner.

After Alisa was discharged from the hospital, the COVID-19 began to break out. Due to the impact of the epidemic, Alisa's company had financial difficulties and declared bankruptcy. Alisa looked at her Evil Eye necklace, thinking that if everyone could wear the Evil Eye necklace, Is it possible to avoid being infected with the COVID-19, so Alisa began to design necklaces with elements of the Evil Eye. Many Evil Eye necklaces on the market are very large, but Alisa thinks that it is not suitable for women's daily wear, so after a week of improvement, Alisa Several good-looking Evil Eye necklaces are designed for daily wear. In order to satisfy more people's likes, the chain is divided into gold and silver. After these necklaces were put on sale online, many people liked them and expressed their willingness to buy them again. This gave Alisa a lot of confidence and encouragement.

Alisa likes to travel very much and likes to meet friends from more countries through Facebook and YouTube. Most of the time, this can give Alisa inspiration. Alisa designs more and more products, in order to let more friends know and see her for the work, Alisa created the brand PPJew, PP stands for popularity and preference, and Jew stands for jewelry.

Whenever Alisa completes a product design, she will ask to her friend for revision opinions. Some small details will be revised and improved back and forth. Alisa believes that as long as you make products with heart, serve customers with love, and use time to precipitate quality, you will eventually be yourself. The brand can conquer all customers.